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Fender was also losing sales in Japan to Japanese guitar brands such as Tōkai, Greco and Fernandes and the establishment of Fender Japan would benefit Fender sales in Japan, as well as overseas.
The first Fender Japan models introduced in May 1982 were the 19 series, which were Fender Stratocaster models ST'57-115, ST'57-85, ST'57-65, ST'62-115, ST'62-85, ST'62-65 and the Precision Bass models PB'57-95, PB'57-70, PB'62-98, PB'62-75.Entry-level Affinity Series instruments were straightforward, basic Stratocaster, Telecaster and Precision Bass guitars in black, red and white. MZ: M = Mexico, Z = 2000's, the first number following the serial number prefix is the year.The Affinity Series paved the way for the subsequent great success of Squier instrument/amp/accessory packages, such as the Strat Pak and Bass Pak, that provided aspiring musicians with everything they need to enter the world of amplified music in a single all-in-one purchase. For example, CN/VN: C = Cor-Tek (Cort), V = Saehan(Sunghan), S was already taken by Samick so Saehan(Sunghan) used V instead (Saehan(Sunghan) made the Vester guitars), N = Nineties (1990s), the first number following the serial number prefix is the year.The large Fender logo of the export Squier series was soon changed to a large Squier logo.The first Fender Japan guitars are known as the JV Fenders and JV Squiers, with JV standing for "Japanese Vintage" to reflect the guitars were made from the original blueprints of the vintage US guitars, were made by the Fuji Gen Gakki factory in Japan, using technical support from Fender.